Template-Type: ReDIF-Paper 1.0 Author-Name: Maria Chiara Cattaneo - Roberto Zoboli Author-Email: m.c.cattaneo@alumni.lse.ac.uk; roberto.zoboli@unicatt.it Title: PGoing green: Italian innovative start-ups and their business models Abstract: The paper analyzes the context and the characteristics of green innovative start-ups in Italy by means of a specifically designed survey. The main research question is whether old business models can prevail in green businesses or new business models are required to develop new green businesses (start-ups). The results of a survey and direct interviews allow us to partially answer this question by identifying recurring features of green start-ups, their business models, their strategies, the barriers and drivers they face, and their links with other sectors. Keywords: cstart-ups; business models; innovation and sustainability Classification-JEL: D22 L2 Q55 Creation-Date: 2016 File-URL: http://centridiricerca.unicatt.it/cranec_crn1601.pdf File-Format: Application/PDF Number: crn1601 Handle: RePEc:crn:wpaper:crn1601